Bachelor of Arts in Business Analytics (BA)

The Bachelor of Arts in Business Analytics at Keiser University prepares students for careers in Business Analytics, also known as Business Intelligence. This program combines business knowledge with technical expertise, enabling students to identify meaningful, innovative, and actionable patterns within large and complex data sets.
Through hands-on learning experiences, students work independently, collaboratively, and alongside organizations to transform raw data into valuable insights. These insights support strategic planning, guide informed business decisions, and help organizations establish effective, data-driven decision-making practices.

Program Objectives

In alignment with Keiser University’s mission, the program aims to:

  • Build a strong foundation in business concepts, terminology, and theoretical frameworks
  • Develop proficiency in computer programming languages, databases, and information technology applications
  • Enhance understanding of real-world business challenges and organizational needs
  • Strengthen analytical skills essential for data-driven business decision-making
  • Foster critical thinking and problem-solving abilities
  • Develop effective communication skills tailored to professional business environments
  • Prepare graduates to succeed in professional roles as business analysts

Program Outline

To earn a Bachelor of Arts in Business Analytics, students must complete a total of 121 credit hours. The program duration is approximately 40 months, which may vary based on transfer credits.

Lower Division Courses

  • Lower Division Business Analytics Major Courses
  • Behavioural and Social Sciences
  • Communications
  • Computer Studies
  • Economics
  • English
  • Humanities and Fine Arts
  • Mathematics
  • Natural Sciences

Upper Division Courses

  • Upper Division Business Analytics Major Courses
  • Upper Division General Education Courses
  • Elective Courses

About GIC

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